Why invest in Coffee Table Books or “Legacy Books?”The value of a book as a marketing tool Visual/tactile/creative/enduring—it’s hard to ignore a well-designed book with a compelling story or message. David Brower served as executive director of the Sierra Club for seventeen years and had many accomplishments. During his tenure, the Sierra Club had grown rapidly, from 7,000 members in 1952 to over 70,000 by 1969. The club had played a crucial role in saving some of America’s forests, mountains, and rivers from threatened development and had helped push legislation through Congress that preserved nine million acres of wilderness. For Brower, the images—all selected from Sierra Club books—reflected one of his proudest achievements. Under Brower’s leadership, the club launched the Exhibit Format series, coffee table books featuring photographs by Ansel Adams, Eliot Porter, and other artists, along with texts by Henry David Thoreau, Wallace Stegner, and other American nature writers. The books generated much publicity for the club, garnered many awards, and helped bring Brower into the national spotlight. Brower became more and more convinced that the coffee table book was the most effective way to promote the cause of wilderness preservation. The environmental coffee table book emerged as part of a campaign to persuade Congress to enact the Wilderness Bill, legislation that would guarantee the permanence of the nation’s wild places. The campaign led to legislation signed into law on September 4, 1964 by President Lyndon Baines Johnson—who viewed it as an element of the Great Society. Source: http://www.press.uchicago.edu/Misc/Chicago/173259.html Many Fortune 1000 Companies chose our exclusive, high-end coffee table books as gifts for partners, customers and employees. Diverse industries including Financial, Telecommunications, Real Estate, Manufacturing and many others have chosen our 4-color Promo-Pages to express their company’s mission, marketing message or just to say “Thanks”. Source http://www.adsources.com/CATALOG/books/index.htm
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